CLIENT
MAYBELLINE NEW YORK
PROJECT
TEDDY TINT: NUDE FRENZY
PROBLEM
Consumers are already familiar with it and attention has shifted. To re-ignite excitement, we need to lead with social-first storytelling and a compelling hook that makes Teddy Tint feel relevant, desirable, and new again.
INSIGHT
Product drops offer a rush of excitement, but the real fun comes from chasing these new releases with a community.
STRATEGY
Tap into the community-building element of drop culture to fuel the Teddy craze with Gen Z as MNY releases new shades.
TO COMMUNICATE
(Re)discover Teddy Tint and feel good enough to buy it. Maybe even collect them all.
ROLE
MARKET
United Kingdom
United States
LATAM
Lead Strategist
CATEGORY
Lip