CLIENT
MAYBELLINE NEW YORK
PROJECT
SKY HIGH: RECORD BREAKER
PROBLEM
Sky High is popular, but we need to dig deeper for a cultural connection to protect its iconic status.
INSIGHT
The limits are real, but records still get broken.
STRATEGY
Use Sky High Mascara’s association with limitless possibilities to empower women, reminding them that when you refuse to accept limits, you break records.
TO COMMUNICATE
Sky High mascara is your reminder that you can break any record you set your mind on.
ROLE
MARKET
CATEGORY
United States
Lead Strategist
Mascara