CLIENT
essie
PROJECT
essie x Disney's Snow White collection
PROBLEM
Beauty brands are winning loyalty by aligning with iconic films and their fandoms. Essie is absent from this cultural play, missing out on relevance, resonance, and revenue.
INSIGHT
The new Snow White is all about tapping into your most powerful self. Whether a princess on the brink of success or an established regal queen, essie empowers its audience to tell their story.
STRATEGY
Showcase how essie’s limited-edition collection can help them celebrate every version of who they are. Transporting them into Snow White-inspired world where color channels the legendary story. By combining essie’s performance with a standout moment in culture, this shade collection will benefit from a touch of Disney magic.
TO COMMUNICATE
Celebrate every version of yourself with Essie's new limited-edition collection, featuring 8 shades inspired by Disney's Snow White.
CATEGORY
MARKET
ROLE
United States and Europe
Nail Polish
Lead Strategist