CLIENT
essie
PROEJCT
essie x Disney's Snow White collection
PROBLEM
Beauty brands are winning loyalty by aligning with iconic films and their fandoms. Essie is absent from this cultural play, missing out on relevance, resonance, and revenue.
Lead Strategist
ROLE
MARKET
Nail Polish
INSIGHT
The new Snow White is all about tapping into your most powerful self. Whether a princess on the brink of success or an established regal queen, essie empowers its audience to tell their story.
STRATEGY
essie will introduce its limited-edition collection and transport the audience to a Snow White-inspired world where color channels the legendary story. By combining essie’s performance with a standout moment in culture, this shade collection will benefit from a touch of Disney magic.
CATEGORY
United States and Europe
TO COMMUNICATE
Celebrate every version of yourself with Essie's new limited-edition collection, featuring 8 shades inspired by Disney's Snow White.