CLIENT
SCOTCH BRITE
PROJECT
Glow Up | Brite by Scotch-Brite™ ✨
Scotch-Brite is losing to private labels and culturally resonant brands because it’s seen as just functional. Not fun, interesting, nor relatable.
PROBLEM
INSIGHT
For Gen Z, productivity isn’t just about getting things done. It’s about creating an environment that makes them want to.
STRATEGY
Showcase how Brite’s combination of aesthetic and functionality is the perfect boost to motivate any cleaner seeking to create a better cleaning experience.
ROLE
CATEGORY
MARKET
United States and Europe
Lead Strategist
Dish Cleaning Sponges